Web development that just works — and brings in inquiries
Development work since 2011. Over 100 projects shipped, and we run our own portals and online stores — so we think about the business side too.
What we do — and what it costs
Our repertoire has stretched fairly wide over the years, but let us single a few out:
Want to build a car marketplace, bring every horse breeder in the country onto one page, or pull scattered sources into one place? This service is for you.
Read more → ~€900 Automation & scrapingPricing engines, integrations and invoice robots — doing the routine work nobody actually wants to do. Quietly, every night, without asking for a raise.
Read more → from €2800 · one-pagers from €290 WebsitesWordPress done right — a custom-built theme made for you, not a template. Minimal plugins and bloat: fast, optimised pages that Google and AI can actually read.
Read more → from €3000 E-commerceA tailor-made WooCommerce build — speed, findability, and pricing & assortment automation. Whether you sell 40 products or 40,000.
Read more → audit €390 · care €290/mo SEO & visibilityTechnical SEO from a developer who fixes the issues himself — not just a report.
Read more → from €49/mo Website careBoring but vital: updates, offsite backups, monitoring, small fixes. No drama — that's the whole plan.
Read more → fixed €290 RescueHacked site cleaned, patched and hardened for a flat fee — usually within 48 hours.
Read more →Also: Website redesign · PHP upgrade
Smaller tasks billed hourly at €70–110 · prices excl. VAT.
Selected projects
Directory whose data a robot refreshes from the business registry
Store whose prices a robot updates around the clock
Poker portal, running for its tenth year
Portfolio for photographer Kerli Laas
antero laas
About me
I copy-pasted my first lines of code around 2002. Web development has been my main work since 2010. Along the way I've built, run and sold a fair few online shops and portals.
These days my main mission is raising three kids. To keep enough time and energy for that, I keep the number of clients small.
Straight answers
Real numbers: a one-pager from €290, a business site from €2800, a WooCommerce store from €3000, automation ~€900. Hourly work is €70–110. Prices excl. VAT.
You can get a website for €300 in Estonia — sometimes that's the right call, and our own one-pager is €290. But a business site that has to bring in inquiries is craft: structure, speed, SEO and content that no intern produces from a template. A cheap site often gets paid for twice — once to buy it, once to rebuild it.
Smaller changes and additions to an existing site are hourly — €70–110 per hour depending on the work (excl. VAT). We estimate the likely hours before starting, so the invoice is never a surprise. If changes are constant, a care plan from €49/mo usually works out cheaper — small fixes are included. For a bigger overhaul we give a fixed quote, and we'll say plainly when rebuilding beats patching the old site.
A one-pager ships in about a week. A business site typically takes 3–5 weeks, a store 4–8 — mostly depending on how fast content and decisions arrive from your side.
The bloat comes from page builders and plugin piles, not from WordPress itself. We build a custom theme for your site specifically and keep plugins to a minimum — and on a normal business site the visitor is served finished HTML straight from full-page cache, without PHP running at all. At that point it makes no speed difference what engine sits behind it. (A store's cart and checkout do have to stay live, so there we optimise differently.) What remains is the reason to pick WordPress in the first place: a proven, familiar backend any developer can maintain, so you're never held hostage by us (which, sadly, is many agencies' actual business model), plus a pile of already-solved problems — content management, forms, multilingual — you don't have to reinvent per project. If WordPress is the wrong tool for your site, we'll say so and build custom.
WordPress when you want to manage content yourself and want any developer to be able to maintain the site after us. Custom when the site does something unusual or has to integrate with your other systems. Speed isn't the deciding factor here — built properly, both are fast. We build both and will tell you plainly which fits — including when the cheaper option is the right one.
Don't delete anything; email us. Cleanup, patching and hardening is a fixed €290, usually done within 48 hours. Ongoing care from €49/mo makes a repeat unlikely.
Yes — care plans from €49/mo: updates, backups, uptime monitoring, small fixes. For sites we've built and sites we haven't.
Yes. Most of our work is Estonian, but the stack, the contracts and the team all speak English. Remote-first since before it was normal.
Yes — the first conversation and a fixed quote are always free and non-binding. You start paying only when the quote suits you and the work begins.
Depends on the current workload, but on average within about two weeks. We deliberately keep few projects running at once so each one ships fast, as a single sprint. The exception is rescue operations and SOS situations — in practice we've handled those even on holidays, in the middle of the night.
You do. After the final invoice the code, design, content, domain and every login are yours. Many agencies build on closed platforms where leaving means starting from scratch or paying to "buy out" your own site — we build on open technology (WordPress, standard web code) that any developer can maintain later, not just us.
We help pick suitable hosting and set everything up ourselves — domain, server and email. Hosting for a typical business site runs around €5–15/mo, paid directly to the provider.
You see progress on a staging link from week one and feedback goes straight to the builder — ongoing fixes are part of the price. A bigger change of direction (new structure or an extra feature) gets priced separately before we build it.
Half up front, half on completion. Smaller jobs (one-pager, rescue) are billed on completion; bigger projects by agreement, usually at major milestones.
Of course — call or write whenever suits you: email gets a reply within one business day, calls on workdays. If your site is down, we don't watch the clock.
Depends on the situation and the budget. Ads brings visitors tomorrow but only while the money flows; SEO usually takes 3–6 months to show results, yet keeps bringing inquiries after the ad budget runs out. Often the right answer is a small Ads budget now plus SEO foundations alongside.